In early 2017 Invisalign began rolling out a new program to better engage with patients who are interested in enhancing their bite and smile with clear aligners, using “smile concierges” to help guide patients to orthodontic practices offering a high level of care with Invisalign. As with anything new, there has been a fairly steep learning curve both for Invisalign and the orthodontists being connected with these potential patients.
I had an opportunity to briefly speak with the head of Invisalign’s concierge program over lunch yesterday, and I wanted to share some important updates that have happened recently and discuss best practices in handling patients coming through the Invisalign concierge system.
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