There are entirely too many business gurus out there claiming to be in possession of “special knowledge” which is evidently denied to everyone else. The more unpredictable the changes within the specialty, the more people appear who claim to have all the answers about how to run a successful practice.
There is just one problem….. In an increasingly uncertain marketplace, existing business models offer little value, regardless of who is ‘selling’ them. Who out there feels that with the flow of venture capital into the dental space, crushing student loans levels among new graduates, and rapidly shifting technology that the practice of orthodontics is becoming more certain?
Building an orthodontic practice that treats patients well takes hard work. If you are looking for a proxy-parent to tell you how to do it, I hate to break it to you, but there is no such thing as an authority. Furthermore, those offering advice must be subjected to greater scrutiny.
The best way to excel in an uncertain market is to learn faster than your competition. By testing your intuitions quickly and inexpensively, you can help minimize risk, and build a model for practice that best suits your patients today.